Amazon and SpaceX founder Jeff Bezos made headlines this week with Blue Origin’s all-female mission to space, featuring Katy Perry, Gayle King, and Lauren Sánchez. While the mission was meant to celebrate female empowerment and ambition, it also faced backlash from celebrities like Emily Ratajkowski, Olivia Wilde, and Olivia Munn, who criticized the environmental impact, timing, and excessive nature of the billionaire-funded excursion.
Ratajkowski called the launch “end time sh*t,” emphasizing the contradiction between claiming to care for the Earth while utilizing resources to go into space. Wilde took a lighter approach with meme-laced social media posts, and Munn described the mission as “gluttonous” during a TV appearance. Amy Schumer even mockingly announced her last-minute addition to the spaceflight in a comedic video.
In response to the criticism, Sánchez and King defended the mission’s purpose, highlighting its intended inspiration for young women and recognition of women’s contributions to aerospace. However, as climate anxiety grows and luxury space travel faces increased scrutiny, the optics of such missions are being questioned, indicating that despite good intentions, this particular mission struck a nerve within the public consciousness. The concerns raised by celebrities reflect a growing societal awareness of environmental issues and inequality, urging a reexamination of the priorities and values associated with space tourism.
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