Dairy Boy, a clothing and lifestyle brand founded by Paige Lorenze, hosted a pop-up event at ONDO Bakery in Ann Arbor, Michigan. The event featured specialty maize and blue merchandise as well as specialty drinks and pastries. The brand aims to inspire a sense of community through clothing, with Chief Brand Officer Rachel Liebenthal expressing the goal of making everyone feel included.
Dairy Boy plans to launch a university-inspired clothing line in partnership with various universities, starting with the University of Michigan. The brand chose to partner with U-M due to its spirited and community-driven student body, aligning well with Dairy Boy’s ethos. Students who attended the event praised the vibrant environment and aesthetic of the pop-up, with many expressing excitement at experiencing such events in a smaller town like Ann Arbor.
LSA freshman Gabby Miller and LSA sophomore Addy Vemulapalli both enjoyed the event, with Miller appreciating the floral decorations and Vemulapalli expressing excitement at having more opportunities like this in a smaller town. Overall, the event was a success, drawing a large crowd and generating positive feedback from attendees.
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