The Save Soil initiative, led by spiritual leader Sadhguru, has gained global attention for its efforts to combat soil degradation. Sadhguru, known for his work with the Isha Foundation, has sparked a movement to rejuvenate the natural world and elevate human consciousness. With one-third of the world’s soil degraded, the consequences are severe, impacting vulnerable communities and exacerbating climate change. The campaign aims to reach four billion people by promoting sustainable soil management practices and incentivising farmers to increase organic matter in their soil. Celebrities like Will Smith and musicians such as SZA have joined the cause, amplifying its message and reaching a broader audience. The initiative’s strategy involves engaging policymakers, advocating for soil-friendly legislation, and educating the public about the importance of healthy soil. Sadhguru’s multi-continental journey and advocacy efforts have gained momentum, with positive results already seen in agricultural communities. As the campaign continues to gain traction, its mission remains crucial in addressing the challenges of soil degradation and promoting global sustainability.
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