Small Business Saturday, sandwiched between Black Friday and Cyber Monday, is a shopping event aimed at raising awareness about the impact of supporting small businesses. In 2024, 85% of consumers are likely to shop small during the holiday season, continuing a trend of increased support over the past decade. American Express reported that consumers spent $17 billion during Small Business Saturday in 2023, highlighting the significant economic impact.
Small businesses are defined based on factors like revenue and number of employees, with varying guidelines depending on the organization. Supporting small businesses is not just about facts and figures, but also about connecting with the individuals behind the companies and investing in their dreams.
Experts recommend supporting small businesses year round by purchasing their products and services, sharing positive reviews online and through word-of-mouth, interacting with them on social media, and seeking out small business sellers on larger e-commerce platforms. Large retailers are also beginning to highlight products from small businesses, making it easier for consumers to shop small.
During the pandemic, small businesses faced challenges and had to adapt by focusing on e-commerce and social media. Shop Small Saturday serves as a reminder of the importance of supporting small businesses to help them thrive throughout the year. By continuing to shop small, consumers can make a meaningful impact on their communities and the economy as a whole.
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