The video of former President Donald Trump falling to the ground after being shot, then rising triumphantly from underneath a pile of Secret Service agents, pumping his fist and shouting “fight, fight, fight,” captures his narrative of strength and determination. While his advisers are aware of the powerful video, they are unsure if it will be used in his campaign ads as they focus on substantive issues in the final stretch of the election. Trump’s campaign is highlighting his differences with Vice President Kamala Harris on immigration, inflation, and Israel, attempting to sway voters in battleground states. Despite a dead heat in national polls, Trump is making his case on the economy and foreign policy, blaming Harris for issues in Gaza and Ukraine, although he has also veered into personal attacks and off-topic subjects in his speeches. The campaign has released an ad linking Harris to President Joe Biden, portraying her as a continuation of his policies. Strategists believe Trump needs to stay focused on a strong message to convince voters that America is on the wrong track and he is the change needed. The tension between policy focus and personal attacks is a challenge as the election nears.
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Trump delivers final argument but fails to stay on track.
