Former President Donald Trump is promoting watches branded with his name on his Truth Social platform, capitalizing on his business endeavors while also campaigning for the White House. The watches range in price from $499 to $100,000, with some featuring the phrase “Fight Fight Fight,” a reference to a chant Trump made after surviving an assassination attempt. The vendor, TheBestWatchesonEarth LLC, has a paid license agreement to use Trump’s name and likeness. The website states that the watches are not political and are not affiliated with any political campaign.
The watches are made with Swiss materials, emphasizing American-made products, and include a replica of Trump’s signature. The website states that these are the only official watches offered by Trump. However, Democrats have criticized Trump’s focus on personal business ventures, with a Harris spokesperson calling his watch sales a sign of self-centered priorities. In addition to watches, Trump has endorsed a range of products in recent years, including sneakers, NFT trading cards, Bibles, and a crypto platform launched by his family members.
The Trump Organization, which manages Trump’s business interests, has not commented on the watch sales. Despite promoting these products, Trump’s campaign spokesperson deferred questions about Trump’s involvement to the organization. Trump’s continued branding of products underscores his ongoing efforts to expand his business empire while maintaining a public presence in the political arena.
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