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Google initiates its defense in antitrust case accusing it of monopolizing advertising technology – WBAP News/Talk


Google has started its defense in an antitrust case accusing the tech giant of monopolizing the online advertising industry. The case, filed by ten states including Texas, alleges that Google has unlawfully maintained a monopoly over advertising technology through its control of various tools and services used by publishers and advertisers.

During the trial, Google’s lawyers argued that the company faces stiff competition in the digital advertising market from rivals like Facebook and Amazon. They also claimed that Google’s tools and services have helped to lower prices and improve efficiency in the industry.

The case against Google highlights concerns that the company’s dominance in online advertising could stifle competition and harm consumers. The states suing Google are seeking to break up the company’s alleged monopoly and force it to make changes to its business practices.

Google’s defense also includes pointing out the benefits that its advertising technology has brought to businesses of all sizes, from small startups to large corporations. The company argues that its tools have made it easier for advertisers to reach their target audience and for publishers to monetize their content.

The outcome of this antitrust case could have far-reaching implications for Google and the broader tech industry. If Google is found to have violated antitrust laws, it could face significant fines and be forced to make fundamental changes to its advertising practices. On the other hand, if Google successfully defends itself, it could bolster its dominance in the online advertising market.

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Photo credit news.google.com

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