Toys and collectibles are experiencing a resurgence in popularity and value, with millennials now being the biggest spenders in this market. Adults spent more on toys this year than young people, with a total expenditure of US$1.5 billion in the first quarter of 2024. This increased demand has led to price surges in the resale market, with rare items fetching record prices at auctions.
Experts attribute this resurgence to a combination of factors, including nostalgia, the impact of the pandemic, and increased interest from markets like mainland China. In Hong Kong, the toy and collectibles market has been thriving for decades, with businesses built around high-end collectibles from popular franchises like Marvel and Star Wars.
Toyzone owner Raymond Wong and avid collector Edward Chiu emphasize the importance of buying what you enjoy and have a personal connection to, rather than solely for profit. Chiu shares his experience of finding a valuable collectible at Toyzone by doing research and following his passion. Wong also advises collectors to focus on items that have meaning to them and bring back happy memories from their childhood.
Overall, the surge in popularity of toys and collectibles among adults highlights the emotional connection that people have with these items, as well as the potential for investment opportunities in this market. As the industry continues to grow, collectors are encouraged to buy what they love and enjoy the process of building their own collection.
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