Bioworld Merchandising, based in Dallas, has recently acquired the popular lifestyle and accessories brand, Packed Party. This acquisition marks a significant expansion for Bioworld, known for its licensed apparel and accessories for major entertainment and pop culture brands.
Packed Party, founded in 2013 by Jordan Jones, has quickly grown into a beloved brand known for its colorful and fun products aimed at celebrating life’s special moments. The brand offers a variety of products including party supplies, gifts, and accessories, all designed to bring joy and excitement to customers.
Bioworld saw great potential in Packed Party’s unique product offering and loyal customer base, making it an ideal addition to their portfolio. The acquisition aligns with Bioworld’s goal of diversifying their product range and expanding their presence in the lifestyle and accessories market.
Jordan Jones, founder of Packed Party, expressed excitement about the acquisition, stating that she is thrilled to see her brand reach new heights under Bioworld’s ownership. She will continue to be involved in the brand’s creative direction, ensuring that Packed Party maintains its signature style and personality.
Bioworld plans to leverage its expertise in design, sourcing, and distribution to help Packed Party grow and expand its reach to new customers. The acquisition showcases Bioworld’s commitment to innovation and strategic growth in the competitive retail industry.
Overall, the acquisition of Packed Party by Bioworld Merchandising is a significant development in the world of lifestyle and accessories brands. This strategic move is sure to bring new opportunities and growth for both companies, solidifying their positions as leaders in the industry.
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